So you need a website? In this article we take a look at how to find a good web designer.

  • Cost- Since 80% of people are now researching products or services on the Internet you need to ensure you put your best foot forward. Good web designers who know search engine optimization are not cheap. Invest in a good designer and you will not be disappointed.
Professional Web Developer
  • SEO- While looking for the best web designer make sure that they have a person or department on staff that understands search engine optimization (SEO) best practices. SEO is the process of optimizing your site so that it doesn’t get buried in the millions of available sites just like yours on the internet. Make sure they have a strong SEO department and that they apply SEO to all pages as well as the site’s information architecture.
  • XTML and CSS- Ensure that your web designer knows how to use and does use valid XTML and CSS to create the site. This will ensure your site looks the same across different browsers.
  • Flash- The flashing pictures and or text that you find on many sites may seem like a great way to attract attention, however, Flash sites typically do not rank well in the search engines.
  • User-Friendly- Another attribute of a good web designer is their concern for the user experience. You want to ensure that the design is easy to navigate and appealing to the eye. Websites must be simple. Prospective clients will only spend a few seconds trying to figure out your website.

We hope you remember these tips when you select your next web development company.

Trust PHP Development to Keep Pace With The World

Web Design And Development

Today, PHP is one of the most popular languages used for web development. Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers globally. Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

5 Things to Consider When Designing or Building Your Mobile Website

Web Design Web Development

Organic Insurance Agency SEO and ePublishing can offer many agencies a good long term path for in profile insurance agency leads. This is not to negate the importance of video when it comes to web content and SEO, but to ensure ePublsihing is not a forgotten component in a well orchestrated insurance agency marketing plan. Let's review a few key definitions before delving into the nuances of integrating ePublishing into an insurance lead generation plan.

  • Article Directory - A website with a collection of articles written about varied topics. Article directories, which are sometimes referred to as online magazines, publish original articles for increased exposure, website traffic and high quality backlinks for the author.

  • Organic SEO - The process of increasing website visibility in a search engine's natural (un-paid organic) search results. Web pages can leverage SEO techniques to improve relevancy and increase their likelihood of high search engine rankings (SERP). Top ranked pages receive dramatically more clicks, driving more traffic to insurance agency websites. Unlike PPC, there are no fees paid to search engines when an organic link result is clicked.

  • PPC - "Pay Per Click" is used in online advertising. PPC advertisements generate revenue each time a visitor clicks on an online ad. Many search engines use the pay per click model, displaying sponsored results along with other relevant results for searches. PPC can also be used by web publishers targeting specific industry niches. Every time a user clicks on a PPC ad, the advertiser is charged a fee, which can range from pennies to tens of dollars.

  • ePublishing - Electronic publishing or digital publishing is often referred to as ePublishing. This includes the digital publication of e-books, electronic articles, digital libraries and catalogues. Today, many types of distribution via the Internet is often associated with electronic publishing. For the purposes of this article, ePublishing can be thought of as a method to electronically distribute industry relevant content to help increase quality website traffic, backlinks and improved organic SEO for the purposes of generating increased insurance agency leads.

  • Keywords - Words or phrases used to identify and describe content (these can be external or actually embedded in the content). Keywords can be used to describe images, documents, database records, and Web pages. Search engines index keywords to identify content and return relevant results for searches.

  • Long Tail Keywords - A type of keyword phrase with three to five words in the phrase. Long tail keywords are used when a web searcher is looking for something specific. Insurance phrases like Restaurant Business Interruption Insurance, New York Owner Operator Insurance, Virginia Motorcoach Insurance and Mid Atlantic PPACA Compliance are all examples of long tail keyword phrases. Though the number of searches for long tail keywords is less than broader keyword phrases, they can produce high quality website traffic for insurance agents.

  • eMarketing - For the purposes of this article, eMarketing is used as an example of outbound digital marketing and content distribution as opposed to inbound oriented methods such as ePublishing, organic SEO and PPC campaigns.

  • Backlinks - Backlinks, which are incoming (inbound) links to a website or web page. Simply stated a backlink is any link received by a web page, directory, website from another web node. At one time, the quantity of backlinks was preeminent in SEO strategies, but due to a series of search engine algorithm shifts, the quality and relevancy of backlinks is far more important than quantity.

There are faster methods to produce insurance agency leads than organic SEO and ePublshing. For example, PPC campaigns (Pay Per Click Ads) can produce quicker results, though PPC requires care and constant feeding with regard to both time and money. Organic Insurance Agency SEO and ePublishing isn't likely to produce leads as quickly as an integrated eMarketing and appointment setting campaigns, but over the long term, can positively augment other marketing initiatives and produce an impressive number of in profile leads. Insurance agents might ponder the correlation between ePublishing and insurance agency SEO. After all, ePublishing itself can yield good dividends, anywhere from hundreds to thousands of views predicated upon the topic. And once an article is published, the article can continue to attract readers for months or even years. ePublishing and SEO should be tightly integrated into a comprehensive insurance agency long tail keyword analysis. After all, ePublished articles should be keyword rich and SEO optimized for tags. Backlinks should target optimized website pages, or customized landing pages to optimize calls to action applicable to the content of the ePublished articles. This should result in a win-win, producing highly relevant content and a high quality back link from a trusted article directory, online magazine, industry blog or ePublishing platform.

How many prospects might view a given insurance agency article? That depends on how specialized the topic and the marketing distribution methodology around the article. For example, a niche oriented insurance article pertaining to restaurant insurance, construction insurance or trucking insurance might yield 50, 100 or 200 views. However, if the topic is timely, pithy and relevant, such as "How To Ensure PPACA Compliance For Your Next Renewal, or Experience Mod Factors And The Impact On Your Restaurant Insurance Rates, or "Owner Operator Insurance 101 - What A Driver Needs To Know", these types articles can attract thousands of readers, and continue to attract readers even after marketing campaigns have subsided. So, next time you're agency is thinking about web marketing and insurance SEO, consider ePulishing as a valued vehicle in your keyword rich content distribution strategy. An integrated strategy works best, though with limited time and budget, insurance agents should focus on the best possible ROI driven lead generation approach.