Category: Freelance Web Development Connecticut

Freelance Web Development Connecticut

Freelance Web Development Connecticut

Freelance Web Development Connecticut

For many people, this is one of the first questions they ask in build a website in Connecticut . When can we go live? And this question is usually asked by people who want their website to be live tomorrow, or next week at the latest. It’s not about the go live date, it’s about your business.

You can try to answer the following questions: How long did it take to build your business? How long did it take to get the customer base you have? How long did it take to get a decent bank account sorted? How long for your letterheads, business cards and so on?

How to Find a Good Web Designer in Connecticut 

Freelance Web Design

Rome wasn’t built in a day: neither should your website.

Think twice about website designers who promise to have a website built within a matter of days and who have a go-live date within a week.

Depending on your products and services, for some – if not most – of your clients, your website is the first thing they see when they find out about your business. Having your website designed, developed, and taken live within a matter of days – it will probably show! And it will turn away your potential clients – FOREVER!

Find Cheap website Developer in Connecticut

Cheap websites in Connecticut will look cheap. A £25 template website will look like a £25 template website. If that is what you want your customers to see, if that is what you want your first impression to be – fine. There are numerous website designers out there who will give you just that. A cheap and quick job. They don’t care if your website is listed in the major search engines, they don’t care if the template they have chosen is legal according to the Disability Discrimination Act. They are not interested if the information on your website can be accessed quickly and in a logical way. A cheap website will not do your business any good.

If you buy a cheap website just for the sake of it, the website designer will probably not have advised you on the search engine requirements. They will probably not have spent time with you and tried to find out about your products, services, and strengths and what would be the best way to show them off on your website.

Web Design Agency

If you approach a website designer a week before you need a live website, you have left it too late. If you realise that a website is very important for your type of business, chose a web designer who has experience, who can show a sizeable portfolio of websites and different industries for which they have developed websites. Ask them how the website will be optimised for search engines (if they only mention meta tags – they are not that important anymore), if the website will comply with current standards promoted by the W3C, and if it will be legal.

A good web designer allows you to be part of the web development process so you can monitor progress during the design and development of your website at all stages, and you can intervene if development does not meet with your standards / requirements. Building your website is like building your house. You don’t just go to an architect, sign off the drawings and then come back two months later and move in. You will normally monitor progress during the build of your house. You will want to confirm if sockets are in the right place, if the correct doors have been delivered and if the correct bathroom suite has been installed, for example. You will keep a very firm eye on what is being developed, and installed in your house to make sure it meets with your requirements. If you only arrive two months later, once the house is built and all doors are in place, it is difficult and very time-consuming to change essentials.

Give your website the time it deserves. If a web designer is “done” with you after a 15 minute consultation and seems to know what is important about your business in that short time frame, it’s not a good sign, and you should probably look elsewhere.

Website Design Services

How long it takes to build your website in Connecticut – there is no formula you can apply. It depends on what needs to be put in place. Do you want a content management system? Do you want a shopping cart solution? Do you want static content pages? A small business website with only a few static pages can probably be designed, developed, and tested within 2-3 weeks. You should give yourself that time to think over what you want on your website and keep monitoring the development progress.

For some companies in Connecticut , the website is THE business. So don’t chose what seems to be the cheap option, but an experienced developer who can advise you on business matters as well as web design. This will be much better VALUE for your business.

How Much Does A Small Business Website in Connecticut Cost in 2017?

The world today seems to be powered by the internet. It's growing and exploding at a phenomenal rate and it seems as if everyone is trying to benefit from it. So, be it individuals or businesses, going online has become a fad these days. Similarly, now websites have replaced TV and print to become the most popular way to absorb content. From knowledge to enrichment to entertainment, we turn to one or another kind of website to quench the never-ending appetite of being fed info and this has brought a lot of changes in the way the web world operates.

Earlier, websites were static in nature and users too were not sophisticated as their search for information was of mostly basic nature. Over the years, websites have gone through a massive swift and now they are less static and more dynamic in nature. And this is made possible by PHP - a server-side open source scripting language. This popular scripting language reflects the changing preferences of users in terms of accessing websites and absorbing content. It's now used in more than 8 out of ten websites in the world which clearly speaks volume about the need of dynamic websites.

At present, PHP is a key ingredient of the web and when seen in terms of popularity, it surely has an edge over others, such as ASP.NET and Ruby, in the domain. Clearly, we should understand the reasons that make this scripting language a domain leader and they reflect some more on its position in the domain. Being easy to read and simple to understand is perhaps one of major reasons of this language's every-growing popularity in the world. Unlike complex programming languages, it's easy to use, very clean, organized and eloquent, all of which makes it great for pros and beginners alike.

More so, using PHP helps you get more control over websites and this feature is not available elsewhere. Long scripts don't trouble here as it needs just a few line of code to complete the same functions for which other languages involve long scripts. Since it's an open source technology, editing things never remain a problem and its codes can be tweaked to serve a variety of purposes as well. Be it HTML, CSS or databases of any type, this scripting language is compatible with them to deliver efficiency of the highest order. Similarly, it is away from any restriction in terms of code and tag order in documents.

Further, PHP does not ask you to manage and keep an eye on the right placement of code in the document. Likewise, it's 100% free, saves businesses from buying any expensive licenses and enables economical way to build a site. And not to forget, it's has a huge community online and any issue is solved with ease and any help is just a click away. Given so many benefits associated with this scripting language, it'd be a surprise if you did not trust and hire only the best PHP development company to realize your online goals.

Website Design Services

For many people, this is one of the first questions they ask. When can we go live? And this question is usually asked by people who want their website to be live tomorrow, or next week at the latest. It's not about the go live date, it's about your business.

You can try to answer the following questions: How long did it take to build your business? How long did it take to get the customer base you have? How long did it take to get a decent bank account sorted? How long for your letterheads, business cards and so on?

Rome wasn't built in a day: neither should your website.

Think twice about website designers who promise to have a website built within a matter of days and who have a go-live date within a week.

Depending on your products and services, for some - if not most - of your clients, your website is the first thing they see when they find out about your business. Having your website designed, developed, and taken live within a matter of days - it will probably show! And it will turn away your potential clients - FOREVER!

Cheap websites will look cheap. A £25 template website will look like a £25 template website. If that is what you want your customers to see, if that is what you want your first impression to be - fine. There are numerous website designers out there who will give you just that. A cheap and quick job. They don't care if your website is listed in the major search engines, they don't care if the template they have chosen is legal according to the Disability Discrimination Act. They are not interested if the information on your website can be accessed quickly and in a logical way. A cheap website will not do your business any good.

If you buy a cheap website just for the sake of it, the website designer will probably not have advised you on the search engine requirements. They will probably not have spent time with you and tried to find out about your products, services, and strengths and what would be the best way to show them off on your website.

If you approach a website designer a week before you need a live website, you have left it too late. If you realise that a website is very important for your type of business, chose a web designer who has experience, who can show a sizeable portfolio of websites and different industries for which they have developed websites. Ask them how the website will be optimised for search engines (if they only mention meta tags - they are not that important anymore), if the website will comply with current standards promoted by the W3C, and if it will be legal.

A good web designer allows you to be part of the web development process so you can monitor progress during the design and development of your website at all stages, and you can intervene if development does not meet with your standards / requirements. Building your website is like building your house. You don't just go to an architect, sign off the drawings and then come back two months later and move in. You will normally monitor progress during the build of your house. You will want to confirm if sockets are in the right place, if the correct doors have been delivered and if the correct bathroom suite has been installed, for example. You will keep a very firm eye on what is being developed, and installed in your house to make sure it meets with your requirements. If you only arrive two months later, once the house is built and all doors are in place, it is difficult and very time-consuming to change essentials.

Give your website the time it deserves. If a web designer is "done" with you after a 15 minute consultation and seems to know what is important about your business in that short time frame, it's not a good sign, and you should probably look elsewhere.

How long it takes to build your website - there is no formula you can apply. It depends on what needs to be put in place. Do you want a content management system? Do you want a shopping cart solution? Do you want static content pages? A small business website with only a few static pages can probably be designed, developed, and tested within 2-3 weeks. You should give yourself that time to think over what you want on your website and keep monitoring the development progress.

For some companies, the website is THE business. So don't chose what seems to be the cheap option, but an experienced developer who can advise you on business matters as well as web design. This will be much better VALUE for your business.


Home

Web Designer Canton Valley Connecticut

Web Designer Canton Valley Connecticut

Today, PHP is one of the most popular languages used for web development in Canton Valley Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Canton Valley Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Web Development Websites

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Canton Valley Connecticut

Web Developers

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Web Design And Development

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Canton Valley Connecticut

Web Design And Development

A friend of mine, who is the CEO of a highly respected regional ad agency, was fuming. He was having to sit through a branding workshop because of the invitation of a client. Plus, he knew he needed to hear what his client would be hearing so he wouldn't be caught off guard by some enthusiastic idea generated by the workshop speaker. What he and his client heard was nothing new. No great revelations on branding. Certainly nothing that he and his agency had not been telling the client what needed to be done. The only difference was that the person leading the workshop wrote a book on branding! It positioned that person as being the expert in the mind of the client. You've probably had a similar experience.

I have a great new business idea for you. Why not write your own book?

Think about the benefits. How it will positively position you and your agency in the minds of your target audience as being an expert in your field. Not to mention the speaking and additional writing opportunities.

Below is the information for a simple way to write your book that will pay immediate dividens for agency. Not only will you have a book at the end of the process but as you write, you will have material to use for your agency's blog posts, EzineArticles and Enewsletters.

WordPress provides a little known secret on how to transform your blog into a book. Instead of writing blog posts you can actually have the book cover, index of contents and chapters. Blogs are normally written in reverse chronological order but you can easily set your blog so that you can write by chapters.

Here's how ...

How to write a book through your WordPress Blog:

Almost. This shows you one way to write something that is chapter based.

A blog is a reverse chronological publishing tool. That's what it is and to make it behave differently you will need to do some work yourself. You also need your readers to exercise some self-discipline.

Following this will produce a 'front cover', an 'index' and the actual work.

  1. Create a page called "front"
  2. Create a page called "index"
  3. Create a page called "chapters"
  4. Go to Settings > Reading
  5. Make "front" the front of the blog
  6. Make "chapters" have the posts
  7. On "front" make 1 link to "index"
  8. Write a post - your Chapter 1. Publish it. Copy the URL of the post
  9. Edit "index" and place a link to Chapter 1
  10. Repeat steps 6 and 7 for each chapter

Recent Posts / Recent Comments and Archives widgets could let people move around more freely and could break the flow. You may want to remove them. You still need a link to the "index" - use a text widget for that link.

You could use Pages for the chapters instead of posts.

The names of those pages is optional of course.


Trust PHP Development to Keep Pace With The World

Ecommerce Website Development

Today, PHP is one of the most popular languages used for web development. Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers globally. Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.


Insurance Agency Marketing Report Card for Web Marketing Initiatives

Web Design Company

A friend of mine, who is the CEO of a highly respected regional ad agency, was fuming. He was having to sit through a branding workshop because of the invitation of a client. Plus, he knew he needed to hear what his client would be hearing so he wouldn't be caught off guard by some enthusiastic idea generated by the workshop speaker. What he and his client heard was nothing new. No great revelations on branding. Certainly nothing that he and his agency had not been telling the client what needed to be done. The only difference was that the person leading the workshop wrote a book on branding! It positioned that person as being the expert in the mind of the client. You've probably had a similar experience.

I have a great new business idea for you. Why not write your own book?

Think about the benefits. How it will positively position you and your agency in the minds of your target audience as being an expert in your field. Not to mention the speaking and additional writing opportunities.

Below is the information for a simple way to write your book that will pay immediate dividens for agency. Not only will you have a book at the end of the process but as you write, you will have material to use for your agency's blog posts, EzineArticles and Enewsletters.

WordPress provides a little known secret on how to transform your blog into a book. Instead of writing blog posts you can actually have the book cover, index of contents and chapters. Blogs are normally written in reverse chronological order but you can easily set your blog so that you can write by chapters.

Here's how ...

How to write a book through your WordPress Blog:

Almost. This shows you one way to write something that is chapter based.

A blog is a reverse chronological publishing tool. That's what it is and to make it behave differently you will need to do some work yourself. You also need your readers to exercise some self-discipline.

Following this will produce a 'front cover', an 'index' and the actual work.

  1. Create a page called "front"
  2. Create a page called "index"
  3. Create a page called "chapters"
  4. Go to Settings > Reading
  5. Make "front" the front of the blog
  6. Make "chapters" have the posts
  7. On "front" make 1 link to "index"
  8. Write a post - your Chapter 1. Publish it. Copy the URL of the post
  9. Edit "index" and place a link to Chapter 1
  10. Repeat steps 6 and 7 for each chapter

Recent Posts / Recent Comments and Archives widgets could let people move around more freely and could break the flow. You may want to remove them. You still need a link to the "index" - use a text widget for that link.

You could use Pages for the chapters instead of posts.

The names of those pages is optional of course.


Freelance Web Development Connecticut

Home

Professional Web Development East Brooklyn Connecticut

Professional Web Development East Brooklyn Connecticut

Today, PHP is one of the most popular languages used for web development in East Brooklyn Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in East Brooklyn Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Web Designer Developer

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in East Brooklyn Connecticut

Web Development

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Web Design Company

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in East Brooklyn Connecticut

Dynamic Website Design

For many people, this is one of the first questions they ask. When can we go live? And this question is usually asked by people who want their website to be live tomorrow, or next week at the latest. It's not about the go live date, it's about your business.

You can try to answer the following questions: How long did it take to build your business? How long did it take to get the customer base you have? How long did it take to get a decent bank account sorted? How long for your letterheads, business cards and so on?

Rome wasn't built in a day: neither should your website.

Think twice about website designers who promise to have a website built within a matter of days and who have a go-live date within a week.

Depending on your products and services, for some - if not most - of your clients, your website is the first thing they see when they find out about your business. Having your website designed, developed, and taken live within a matter of days - it will probably show! And it will turn away your potential clients - FOREVER!

Cheap websites will look cheap. A £25 template website will look like a £25 template website. If that is what you want your customers to see, if that is what you want your first impression to be - fine. There are numerous website designers out there who will give you just that. A cheap and quick job. They don't care if your website is listed in the major search engines, they don't care if the template they have chosen is legal according to the Disability Discrimination Act. They are not interested if the information on your website can be accessed quickly and in a logical way. A cheap website will not do your business any good.

If you buy a cheap website just for the sake of it, the website designer will probably not have advised you on the search engine requirements. They will probably not have spent time with you and tried to find out about your products, services, and strengths and what would be the best way to show them off on your website.

If you approach a website designer a week before you need a live website, you have left it too late. If you realise that a website is very important for your type of business, chose a web designer who has experience, who can show a sizeable portfolio of websites and different industries for which they have developed websites. Ask them how the website will be optimised for search engines (if they only mention meta tags - they are not that important anymore), if the website will comply with current standards promoted by the W3C, and if it will be legal.

A good web designer allows you to be part of the web development process so you can monitor progress during the design and development of your website at all stages, and you can intervene if development does not meet with your standards / requirements. Building your website is like building your house. You don't just go to an architect, sign off the drawings and then come back two months later and move in. You will normally monitor progress during the build of your house. You will want to confirm if sockets are in the right place, if the correct doors have been delivered and if the correct bathroom suite has been installed, for example. You will keep a very firm eye on what is being developed, and installed in your house to make sure it meets with your requirements. If you only arrive two months later, once the house is built and all doors are in place, it is difficult and very time-consuming to change essentials.

Give your website the time it deserves. If a web designer is "done" with you after a 15 minute consultation and seems to know what is important about your business in that short time frame, it's not a good sign, and you should probably look elsewhere.

How long it takes to build your website - there is no formula you can apply. It depends on what needs to be put in place. Do you want a content management system? Do you want a shopping cart solution? Do you want static content pages? A small business website with only a few static pages can probably be designed, developed, and tested within 2-3 weeks. You should give yourself that time to think over what you want on your website and keep monitoring the development progress.

For some companies, the website is THE business. So don't chose what seems to be the cheap option, but an experienced developer who can advise you on business matters as well as web design. This will be much better VALUE for your business.


How Much Does A Small Business Website Cost in 2016?

Website Design Services

Mobile web design is no easy feat. This is why if you are hiring people to do it you should be able to communicate what exactly it is that you want. To give you an idea, below are some things to consider when thinking about your mobile web design.

Define What Your Mobile Site is for

Mobile sites usually come about from three situations. Sometimes, it's a completely new website and both the desktop site and mobile site need to be developed. Or it could be that a desktop site is being relaunched along with a completely new mobile optimized website. It could also be just a redesign of an existing desktop site to become more mobile friendly. Whichever it is, the purpose of your mobile site should be well-defined because it will influence all the decisions you make regarding your website.

Make Your Web Site Simple without Compromising Design

Load times are crucial for websites, especially for those that are mobile optimized. Wireless connections have become a whole lot faster than they used to be but they still are relatively slower and more inconsistent than a wired connection. For this reason it is important to design simple websites with smaller images etc. in order to keep load times down.

This doesn't mean however that design should be compromised. A well designed website clearly has a lot of advantage over others that are more basic in nature. The key is to find a happy balance between awesome web design and practicality.

Consider a Single-column Layout

You can notice one desktop websites that links and call to action buttons tend to be all over the screen. This is fine especially when done in an organized manner but this type of design isn't that ideal for mobile websites. A single-column layout is much more preferable. It is simple, easy to use, maximizes whatever small space you have on a phone screen and makes important links easier to spot.

Typefaces

You wouldn't think it was important but not all fonts are made to be used online especially in the mobile format where the letters tend to be rather tiny. Sans Serif fonts tend to be much easier to read online. Sans serif fonts are defined as type fonts that look quite contemporary but with decorative finishes. Sticking to fonts like this instead of experimenting with fancier ones for the sake of design will make your mobile website that much easier to navigate.

Thinking in Color

A well-thought out color scheme can go a long way in mobile websites. Good mobile web design should take colors and what they mean into consideration. Different colors communicate different things and the color scheme of your website could say a lot of different things about your website and your company. Ideally, you would choose a color scheme that is similar to your company logo or a color you would like your company to be associated with. Another thing to consider would be how these colors translate into your mobile website. Will they make fonts a lot harder to read? Will these colors make it hard for other users to use your website?


EPublishing, Long Tail Keywords and Insurance Agency Leads

Ecommerce Website

So you need a website? In this article we take a look at how to find a good web designer.

o Cost- Since 80% of people are now researching products or services on the Internet you need to ensure you put your best foot forward. Good web designers who know search engine optimization are not cheap. Invest in a good designer and you will not be disappointed.

o SEO- While looking for the best web designer make sure that they have a person or department on staff that understands search engine optimization (SEO) best practices. SEO is the process of optimizing your site so that it doesn't get buried in the millions of available sites just like yours on the internet. Make sure they have a strong SEO department and that they apply SEO to all pages as well as the site's information architecture.

o XTML and CSS- Ensure that your web designer knows how to use and does use valid XTML and CSS to create the site. This will ensure your site looks the same across different browsers.

o Flash- The flashing pictures and or text that you find on many sites may seem like a great way to attract attention, however, Flash sites typically do not rank well in the search engines.

o User-Friendly- Another attribute of a good web designer is their concern for the user experience. You want to ensure that the design is easy to navigate and appealing to the eye. Websites must be simple. Prospective clients will only spend a few seconds trying to figure out your website.

We hope you remember these tips when you select your next web designer.


Freelance Web Development Connecticut

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Website Programmer Hazardville Connecticut

Website Programmer Hazardville Connecticut

Today, PHP is one of the most popular languages used for web development in Hazardville Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Hazardville Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Ecommerce Website

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Hazardville Connecticut

Web Development

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Best Website Developers

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Hazardville Connecticut

Website Design Cost

Did you know an average consumer in India spends around 8 to 10 hours per day on their smartphones which surpasses the time spent on TV or any other media?!

While this time is getting increased even as you are read this, most brands think that getting a mobile app created for their business will fetch them desired results. But, unfortunately, the game isn't that easy.

Is the app good enough to break the whole clutter of mobile apps and make space for itself? Is it equipped with a special factor that'll keep the audiences glued to it? These are some crucial questions that most of themobile app development agencies forget to ask their clients. A smart agency would always ensure that you have answers for these before you opt for mobile app creation for your business. The business of app marketing has come to a point where a new app is released every single day. To stand out, a brand must be clear about its USPs and how their app would reflect the same.

Hike, an Indian messaging app that went global and won the hearts worldwide is a classic example of a mobile app that made its space through unique propositions. Achieving large scale usage all over the world is something that every app wants to achieve, and in 2012 Hike took the road for achieving it.

Though people today are crushing over WhatsApp, Hike is till date a better option when it comes to connecting with friends and family overseas. Just go through the list of features Hike provides (and WhatsApp doesn't) and you would get our point!

  • The concept of stickers was introduced by Hike and it still rules it
  • Sending messages to offline users is only available in Hike
  • An option to hide each conversation with the help of hidden mode, a feature still not available in WhatsApp
  • Presence of referral rewards
  • A theme for every conversation
  • Stories that remains surfaced for 48 hours (its 24 hours in WhatsApp)
With these unique features Hike has been able to maintain a global appeal. Like Hike, every company should think - what purposes it seeks to serve through an app, what are the pain areas of its target audience that an app would resolve, does that resolution come from an app necessarily or is there another route that is available. Once answers for these questions are clear, the company can opt for mobile app development for its business/services/products.

So now that you have decided to design a mobile app for your business, here are few things that must be kept in mind.

  • Decide the purpose of the app - is it for information, is it an extension of your service to the consumer; or a way to connect back to the organization?
  • Give mobile users a reason to continually open the app by providing timely, relevant information.
  • If you want the app to connect back to your business, figure out what connection that should be.
  • Set up tracking mechanisms to determine how to follow up with consumers.


5 Things to Consider When Designing or Building Your Mobile Website

Web Design Agency

Mobile web design is no easy feat. This is why if you are hiring people to do it you should be able to communicate what exactly it is that you want. To give you an idea, below are some things to consider when thinking about your mobile web design.

Define What Your Mobile Site is for

Mobile sites usually come about from three situations. Sometimes, it's a completely new website and both the desktop site and mobile site need to be developed. Or it could be that a desktop site is being relaunched along with a completely new mobile optimized website. It could also be just a redesign of an existing desktop site to become more mobile friendly. Whichever it is, the purpose of your mobile site should be well-defined because it will influence all the decisions you make regarding your website.

Make Your Web Site Simple without Compromising Design

Load times are crucial for websites, especially for those that are mobile optimized. Wireless connections have become a whole lot faster than they used to be but they still are relatively slower and more inconsistent than a wired connection. For this reason it is important to design simple websites with smaller images etc. in order to keep load times down.

This doesn't mean however that design should be compromised. A well designed website clearly has a lot of advantage over others that are more basic in nature. The key is to find a happy balance between awesome web design and practicality.

Consider a Single-column Layout

You can notice one desktop websites that links and call to action buttons tend to be all over the screen. This is fine especially when done in an organized manner but this type of design isn't that ideal for mobile websites. A single-column layout is much more preferable. It is simple, easy to use, maximizes whatever small space you have on a phone screen and makes important links easier to spot.

Typefaces

You wouldn't think it was important but not all fonts are made to be used online especially in the mobile format where the letters tend to be rather tiny. Sans Serif fonts tend to be much easier to read online. Sans serif fonts are defined as type fonts that look quite contemporary but with decorative finishes. Sticking to fonts like this instead of experimenting with fancier ones for the sake of design will make your mobile website that much easier to navigate.

Thinking in Color

A well-thought out color scheme can go a long way in mobile websites. Good mobile web design should take colors and what they mean into consideration. Different colors communicate different things and the color scheme of your website could say a lot of different things about your website and your company. Ideally, you would choose a color scheme that is similar to your company logo or a color you would like your company to be associated with. Another thing to consider would be how these colors translate into your mobile website. Will they make fonts a lot harder to read? Will these colors make it hard for other users to use your website?


EPublishing, Long Tail Keywords and Insurance Agency Leads

Web Design Web Development

A friend of mine, who is the CEO of a highly respected regional ad agency, was fuming. He was having to sit through a branding workshop because of the invitation of a client. Plus, he knew he needed to hear what his client would be hearing so he wouldn't be caught off guard by some enthusiastic idea generated by the workshop speaker. What he and his client heard was nothing new. No great revelations on branding. Certainly nothing that he and his agency had not been telling the client what needed to be done. The only difference was that the person leading the workshop wrote a book on branding! It positioned that person as being the expert in the mind of the client. You've probably had a similar experience.

I have a great new business idea for you. Why not write your own book?

Think about the benefits. How it will positively position you and your agency in the minds of your target audience as being an expert in your field. Not to mention the speaking and additional writing opportunities.

Below is the information for a simple way to write your book that will pay immediate dividens for agency. Not only will you have a book at the end of the process but as you write, you will have material to use for your agency's blog posts, EzineArticles and Enewsletters.

WordPress provides a little known secret on how to transform your blog into a book. Instead of writing blog posts you can actually have the book cover, index of contents and chapters. Blogs are normally written in reverse chronological order but you can easily set your blog so that you can write by chapters.

Here's how ...

How to write a book through your WordPress Blog:

Almost. This shows you one way to write something that is chapter based.

A blog is a reverse chronological publishing tool. That's what it is and to make it behave differently you will need to do some work yourself. You also need your readers to exercise some self-discipline.

Following this will produce a 'front cover', an 'index' and the actual work.

  1. Create a page called "front"
  2. Create a page called "index"
  3. Create a page called "chapters"
  4. Go to Settings > Reading
  5. Make "front" the front of the blog
  6. Make "chapters" have the posts
  7. On "front" make 1 link to "index"
  8. Write a post - your Chapter 1. Publish it. Copy the URL of the post
  9. Edit "index" and place a link to Chapter 1
  10. Repeat steps 6 and 7 for each chapter

Recent Posts / Recent Comments and Archives widgets could let people move around more freely and could break the flow. You may want to remove them. You still need a link to the "index" - use a text widget for that link.

You could use Pages for the chapters instead of posts.

The names of those pages is optional of course.


Freelance Web Development Connecticut

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Website Design Services Moodus Connecticut

Website Design Services Moodus Connecticut

Today, PHP is one of the most popular languages used for web development in Moodus Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Moodus Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Dynamic Website Design

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Moodus Connecticut

Web Development

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Affordable Web Design

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Moodus Connecticut

Website Design Cost

Organic Insurance Agency SEO and ePublishing can offer many agencies a good long term path for in profile insurance agency leads. This is not to negate the importance of video when it comes to web content and SEO, but to ensure ePublsihing is not a forgotten component in a well orchestrated insurance agency marketing plan. Let's review a few key definitions before delving into the nuances of integrating ePublishing into an insurance lead generation plan.

  • Article Directory - A website with a collection of articles written about varied topics. Article directories, which are sometimes referred to as online magazines, publish original articles for increased exposure, website traffic and high quality backlinks for the author.

  • Organic SEO - The process of increasing website visibility in a search engine's natural (un-paid organic) search results. Web pages can leverage SEO techniques to improve relevancy and increase their likelihood of high search engine rankings (SERP). Top ranked pages receive dramatically more clicks, driving more traffic to insurance agency websites. Unlike PPC, there are no fees paid to search engines when an organic link result is clicked.

  • PPC - "Pay Per Click" is used in online advertising. PPC advertisements generate revenue each time a visitor clicks on an online ad. Many search engines use the pay per click model, displaying sponsored results along with other relevant results for searches. PPC can also be used by web publishers targeting specific industry niches. Every time a user clicks on a PPC ad, the advertiser is charged a fee, which can range from pennies to tens of dollars.

  • ePublishing - Electronic publishing or digital publishing is often referred to as ePublishing. This includes the digital publication of e-books, electronic articles, digital libraries and catalogues. Today, many types of distribution via the Internet is often associated with electronic publishing. For the purposes of this article, ePublishing can be thought of as a method to electronically distribute industry relevant content to help increase quality website traffic, backlinks and improved organic SEO for the purposes of generating increased insurance agency leads.

  • Keywords - Words or phrases used to identify and describe content (these can be external or actually embedded in the content). Keywords can be used to describe images, documents, database records, and Web pages. Search engines index keywords to identify content and return relevant results for searches.

  • Long Tail Keywords - A type of keyword phrase with three to five words in the phrase. Long tail keywords are used when a web searcher is looking for something specific. Insurance phrases like Restaurant Business Interruption Insurance, New York Owner Operator Insurance, Virginia Motorcoach Insurance and Mid Atlantic PPACA Compliance are all examples of long tail keyword phrases. Though the number of searches for long tail keywords is less than broader keyword phrases, they can produce high quality website traffic for insurance agents.

  • eMarketing - For the purposes of this article, eMarketing is used as an example of outbound digital marketing and content distribution as opposed to inbound oriented methods such as ePublishing, organic SEO and PPC campaigns.

  • Backlinks - Backlinks, which are incoming (inbound) links to a website or web page. Simply stated a backlink is any link received by a web page, directory, website from another web node. At one time, the quantity of backlinks was preeminent in SEO strategies, but due to a series of search engine algorithm shifts, the quality and relevancy of backlinks is far more important than quantity.

There are faster methods to produce insurance agency leads than organic SEO and ePublshing. For example, PPC campaigns (Pay Per Click Ads) can produce quicker results, though PPC requires care and constant feeding with regard to both time and money. Organic Insurance Agency SEO and ePublishing isn't likely to produce leads as quickly as an integrated eMarketing and appointment setting campaigns, but over the long term, can positively augment other marketing initiatives and produce an impressive number of in profile leads. Insurance agents might ponder the correlation between ePublishing and insurance agency SEO. After all, ePublishing itself can yield good dividends, anywhere from hundreds to thousands of views predicated upon the topic. And once an article is published, the article can continue to attract readers for months or even years. ePublishing and SEO should be tightly integrated into a comprehensive insurance agency long tail keyword analysis. After all, ePublished articles should be keyword rich and SEO optimized for tags. Backlinks should target optimized website pages, or customized landing pages to optimize calls to action applicable to the content of the ePublished articles. This should result in a win-win, producing highly relevant content and a high quality back link from a trusted article directory, online magazine, industry blog or ePublishing platform.

How many prospects might view a given insurance agency article? That depends on how specialized the topic and the marketing distribution methodology around the article. For example, a niche oriented insurance article pertaining to restaurant insurance, construction insurance or trucking insurance might yield 50, 100 or 200 views. However, if the topic is timely, pithy and relevant, such as "How To Ensure PPACA Compliance For Your Next Renewal, or Experience Mod Factors And The Impact On Your Restaurant Insurance Rates, or "Owner Operator Insurance 101 - What A Driver Needs To Know", these types articles can attract thousands of readers, and continue to attract readers even after marketing campaigns have subsided. So, next time you're agency is thinking about web marketing and insurance SEO, consider ePulishing as a valued vehicle in your keyword rich content distribution strategy. An integrated strategy works best, though with limited time and budget, insurance agents should focus on the best possible ROI driven lead generation approach.


How to Write a Book and Generate New Business for Your Agency

Web Design Company

It's simple - websites nowadays attract potential customers from everywhere around the world, work 24/7 and are the best way to get informed about particular products, services or brands.
Now, there are two common scenarios for businesses nowadays:

a) a business that (still) doesn't have a website that is willing to make one
b) a business with a bad website that wants to change it - upgrade to a better one
In both scenarios, there is one inevitable question...

What's The Cost Of A Website In 2016?

In a nutshell, the website quotes have changed over the years. On top of that, the digital world has advanced to a point where not every website is the same and - which leads us to the fact that there are websites that are very expensive (ones with better features and more complex elements) and websites that are extremely cheap (simple ones).

If you are still wondering what are the standards for a great website nowadays, we are sharing a quick website features checklist that even a basic website should have:

• responsiveness (fitting to any screen, whether it's desktop or mobile)
• easy navigation
• user-friendliness
• color contrast (balanced colors)
• good SEO performance
• stellar security

The Types Of Websites And Their Costs

The cost of a website in 2016 includes one main factor: the potential complexity to develop it. That is why not every website costs the same. After all, every website is different from content to design - and there are certain levels of effort required for each feature.

Therefore, these are some of the most common small business website types you should be looking at if you are considering the first website for your business, or a website revamp to meet the latest standards.

1. A Simple, Informational Business Website

This first type is a website that is purely informational and features content that promotes the business and its products/services. It does NOT include an eCommerce feature (a shop). What it includes is:
o 3-6 pages including a blog, contact page, About Us page etc.
o social media links and feeds
o email newsletter signup
o miscellaneous features (calendar, gallery, slideshow etc.)

COST: $5000-$7000

2. A Mid-Size Informational Business Website

The second type of small business website is one that is once again primarily informational, but has slightly better features and qualities. It includes some upgrades such as:
o 10-20 pages in total including a blog, contact page, About Us page etc.
o email newsletter signup
o social media links and feeds
o minor features such as gallery, slideshow, slide bar, calendar etc.

COST: $7000-$10,000

3. A Custom (eCommerce) Business Website With Advanced Features

Basically, most of the eCommerce websites are built in a custom way. Even if it's not about having a Shop as the main feature, custom solutions take more time to be developed and therefore, their price is bigger. Some of the extra features that an eCommerce or fully custom website can have include:
o 10-20 pages in total including a blog, contact page, About Us page etc.
o a shop with 100-500 products
o logo, text content, product info and photos
o email newsletter signup
o automated email system
o social media links and feeds
o custom extra features

COST: $10,000-$40,000

Note: This is the general categorization of the most common website types. There are exceptions and solutions that can be developed additionally, such as integrated ERP solutions, customer account dashboards, live customer support, back-office systems, memberships, multi-language features, databases/directories, customized eCommerce features, additional optimization for social media or SEO, marketing services etc.

The question you most probably have after seeing the costs and making your mind, is:

'So, Why Do I Need A Website In 2016?'

A lot of businesses have scaled just because they embraced the digital space and created a stellar digital presence (a website) that let them penetrate the market in a better way and reach new customers. Being present online means being up to date with all the recent trends - but also means building authority and entering new markets.

Ultimately, the decision to skip on a website is definitely a bad choice and something that could lead to nothing but a bad future for your business. Investing in a fully-functional website, on the other hand, is the best choice you will ever make.


How to Write a Book and Generate New Business for Your Agency

Web Developers

Today, PHP is one of the most popular languages used for web development. Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers globally. Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.


Freelance Web Development Connecticut

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Php Web Development North Grosvenor Dale Connecticut

Php Web Development North Grosvenor Dale Connecticut

Today, PHP is one of the most popular languages used for web development in North Grosvenor Dale Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in North Grosvenor Dale Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Web Development Websites

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in North Grosvenor Dale Connecticut

Web Design Web Development

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Web Design And Development

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in North Grosvenor Dale Connecticut

Web Design And Development

A friend of mine, who is the CEO of a highly respected regional ad agency, was fuming. He was having to sit through a branding workshop because of the invitation of a client. Plus, he knew he needed to hear what his client would be hearing so he wouldn't be caught off guard by some enthusiastic idea generated by the workshop speaker. What he and his client heard was nothing new. No great revelations on branding. Certainly nothing that he and his agency had not been telling the client what needed to be done. The only difference was that the person leading the workshop wrote a book on branding! It positioned that person as being the expert in the mind of the client. You've probably had a similar experience.

I have a great new business idea for you. Why not write your own book?

Think about the benefits. How it will positively position you and your agency in the minds of your target audience as being an expert in your field. Not to mention the speaking and additional writing opportunities.

Below is the information for a simple way to write your book that will pay immediate dividens for agency. Not only will you have a book at the end of the process but as you write, you will have material to use for your agency's blog posts, EzineArticles and Enewsletters.

WordPress provides a little known secret on how to transform your blog into a book. Instead of writing blog posts you can actually have the book cover, index of contents and chapters. Blogs are normally written in reverse chronological order but you can easily set your blog so that you can write by chapters.

Here's how ...

How to write a book through your WordPress Blog:

Almost. This shows you one way to write something that is chapter based.

A blog is a reverse chronological publishing tool. That's what it is and to make it behave differently you will need to do some work yourself. You also need your readers to exercise some self-discipline.

Following this will produce a 'front cover', an 'index' and the actual work.

  1. Create a page called "front"
  2. Create a page called "index"
  3. Create a page called "chapters"
  4. Go to Settings > Reading
  5. Make "front" the front of the blog
  6. Make "chapters" have the posts
  7. On "front" make 1 link to "index"
  8. Write a post - your Chapter 1. Publish it. Copy the URL of the post
  9. Edit "index" and place a link to Chapter 1
  10. Repeat steps 6 and 7 for each chapter

Recent Posts / Recent Comments and Archives widgets could let people move around more freely and could break the flow. You may want to remove them. You still need a link to the "index" - use a text widget for that link.

You could use Pages for the chapters instead of posts.

The names of those pages is optional of course.


Mobile App Development: What Companies Don't Get

Ecommerce Website

How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important insurance marketing initiatives or actually accomplishing these tasks? Are your marketing efforts yielding the results you seek, and are you measuring the campaigns to determine ROI? Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your web marketing grade.

___ Insurance Agency Emarketing - Your agency utilizes professional e-marketing campaigns offering a monthly webinar, newsletter or case studies and has developed substantial opt in email list (5,000+). You closely follow CAN-SPAM regulations and measure the efficacy of each campaign. You have no spam complaints and honor opt-out requests immediately.

___ Insurance Agency Website - You have an up to date website, attractive, easy to navigate, browser compatible with compelling and sticky content. Social media icons are prominent and link to your social media venues.

___ Agency Blog - Your agency provides at least one blog, prominently displayed on your website, with 2-3 postings each week. Extra credit if you're adding images to your blog postings.

___ Agency Video - Your agency has invested in website video vignettes, providing information about your value proposition, products and services. This video is leveraged on your website and blog (insurance agency vlog).

___ YouTube - You have created a YouTube channel leveraging the website video mentioned previously, and are working on expanding views of this channel.

___ Insurance Agency Social Media Marketing - Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to expand your insurance agency web marketing reach. Extra credit if you have standardized your employee profiles on LinkedIn and have created a professional company page on both LinkedIn and Facebook.

___ Agency Webinars - You have created a professional webinar series for your prospects (and clients) and have established a following where you receive 50 - 500 registrants per webinar.

___ Client Testimonials - You have professionally branded client testimonial PDFs, describing how your insurance agency improved service, coverages or solved a unique problem for a multiple accounts. Extra credit if you have both written (PDF) and video testimonials and have added them to a private or public area of your website.

___ Value Proposition, Elevator Pitch & Telemarketing Pitch - Your agency has vetted all three versions of these pitches, published them across your agency and practices them periodically at sales meetings and company meetings. These are refined and polished over time as your agency and the marketplace continually change. And, of course, the value proposition is the theme of your insurance agency website, prominently displayed on your Home Page.

___ Collateral - This is actually eCollateral, electronic fulfillment that can be printed on demand if needed. This eCollateral is professional, branded and conveys your value proposition and services. It is used for email information requests and for producers as they work their respective pipelines. eCollateral is critical for lead response and professional lead handling.

___ SEO - Your insurance SEO long tail keyword analysis is complete and your website has been professionally optimized. Your insurance agency appears prominently in organic search results (SERPS).

Now it's time to determine your grade. There are 11 insurance agency marketing initiatives listed above. When we refer to "ongoing" initiatives in the grading, it means that your agency is providing an ongoing monthly webinar series or biweekly e-marketing campaigns for example, not simply one or two of these campaigns per year. Here is your grading criteria:

Web Marketing Report Card

A - 10 or more of these are completed and ongoing. Congratulations, you're a top web marketing agency and are well on your way to creating an enviable marketing foundation.

B - 8 or 9 are completed and ongoing. Great job, you are moving your agency toward the creation of a powerful web marketing machine. If video or SEO is a missing item, tackle this quickly, these initiatives offer great marketing value to agencies.

C - 7 are completed and ongoing. You receive a passing grade, but there is important work to be done.

D - 6 are completed and ongoing. About half of these web marketing initiatives are in need of attention - and your agency should find a path to tackle these as quickly as possible.

F - 5 or less of these are completed and ongoing. The web marketing train has left the station, and you are not aboard. Determine which of these open initiatives can be done quickly, assign them to a competent internal source (or outsource that function) and move forward. Social media and SEO often work in tandem and you can move from an "F" to a "B" for example, very quickly.

Many agents and brokers lack the internal resources and expertise to accomplish these initiatives. Even if the tools are available, they often lack the knowledge to properly use them. In these cases, agents and brokers can opt to outsource these types of tasks to a competent insurance agency marketing firm


How to Write a Book and Generate New Business for Your Agency

Web Design Agency

The world today seems to be powered by the internet. It's growing and exploding at a phenomenal rate and it seems as if everyone is trying to benefit from it. So, be it individuals or businesses, going online has become a fad these days. Similarly, now websites have replaced TV and print to become the most popular way to absorb content. From knowledge to enrichment to entertainment, we turn to one or another kind of website to quench the never-ending appetite of being fed info and this has brought a lot of changes in the way the web world operates.

Earlier, websites were static in nature and users too were not sophisticated as their search for information was of mostly basic nature. Over the years, websites have gone through a massive swift and now they are less static and more dynamic in nature. And this is made possible by PHP - a server-side open source scripting language. This popular scripting language reflects the changing preferences of users in terms of accessing websites and absorbing content. It's now used in more than 8 out of ten websites in the world which clearly speaks volume about the need of dynamic websites.

At present, PHP is a key ingredient of the web and when seen in terms of popularity, it surely has an edge over others, such as ASP.NET and Ruby, in the domain. Clearly, we should understand the reasons that make this scripting language a domain leader and they reflect some more on its position in the domain. Being easy to read and simple to understand is perhaps one of major reasons of this language's every-growing popularity in the world. Unlike complex programming languages, it's easy to use, very clean, organized and eloquent, all of which makes it great for pros and beginners alike.

More so, using PHP helps you get more control over websites and this feature is not available elsewhere. Long scripts don't trouble here as it needs just a few line of code to complete the same functions for which other languages involve long scripts. Since it's an open source technology, editing things never remain a problem and its codes can be tweaked to serve a variety of purposes as well. Be it HTML, CSS or databases of any type, this scripting language is compatible with them to deliver efficiency of the highest order. Similarly, it is away from any restriction in terms of code and tag order in documents.

Further, PHP does not ask you to manage and keep an eye on the right placement of code in the document. Likewise, it's 100% free, saves businesses from buying any expensive licenses and enables economical way to build a site. And not to forget, it's has a huge community online and any issue is solved with ease and any help is just a click away. Given so many benefits associated with this scripting language, it'd be a surprise if you did not trust and hire only the best PHP development company to realize your online goals.


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Professional Web Developer Putnam Connecticut

Professional Web Developer Putnam Connecticut

Today, PHP is one of the most popular languages used for web development in Putnam Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Putnam Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Custom Website

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Putnam Connecticut

Cheap Websites

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Web Development Websites

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Putnam Connecticut

Cheap Websites

The world today seems to be powered by the internet. It's growing and exploding at a phenomenal rate and it seems as if everyone is trying to benefit from it. So, be it individuals or businesses, going online has become a fad these days. Similarly, now websites have replaced TV and print to become the most popular way to absorb content. From knowledge to enrichment to entertainment, we turn to one or another kind of website to quench the never-ending appetite of being fed info and this has brought a lot of changes in the way the web world operates.

Earlier, websites were static in nature and users too were not sophisticated as their search for information was of mostly basic nature. Over the years, websites have gone through a massive swift and now they are less static and more dynamic in nature. And this is made possible by PHP - a server-side open source scripting language. This popular scripting language reflects the changing preferences of users in terms of accessing websites and absorbing content. It's now used in more than 8 out of ten websites in the world which clearly speaks volume about the need of dynamic websites.

At present, PHP is a key ingredient of the web and when seen in terms of popularity, it surely has an edge over others, such as ASP.NET and Ruby, in the domain. Clearly, we should understand the reasons that make this scripting language a domain leader and they reflect some more on its position in the domain. Being easy to read and simple to understand is perhaps one of major reasons of this language's every-growing popularity in the world. Unlike complex programming languages, it's easy to use, very clean, organized and eloquent, all of which makes it great for pros and beginners alike.

More so, using PHP helps you get more control over websites and this feature is not available elsewhere. Long scripts don't trouble here as it needs just a few line of code to complete the same functions for which other languages involve long scripts. Since it's an open source technology, editing things never remain a problem and its codes can be tweaked to serve a variety of purposes as well. Be it HTML, CSS or databases of any type, this scripting language is compatible with them to deliver efficiency of the highest order. Similarly, it is away from any restriction in terms of code and tag order in documents.

Further, PHP does not ask you to manage and keep an eye on the right placement of code in the document. Likewise, it's 100% free, saves businesses from buying any expensive licenses and enables economical way to build a site. And not to forget, it's has a huge community online and any issue is solved with ease and any help is just a click away. Given so many benefits associated with this scripting language, it'd be a surprise if you did not trust and hire only the best PHP development company to realize your online goals.


Insurance Agency Marketing Report Card for Web Marketing Initiatives

Custom Website

Mobile web design is no easy feat. This is why if you are hiring people to do it you should be able to communicate what exactly it is that you want. To give you an idea, below are some things to consider when thinking about your mobile web design.

Define What Your Mobile Site is for

Mobile sites usually come about from three situations. Sometimes, it's a completely new website and both the desktop site and mobile site need to be developed. Or it could be that a desktop site is being relaunched along with a completely new mobile optimized website. It could also be just a redesign of an existing desktop site to become more mobile friendly. Whichever it is, the purpose of your mobile site should be well-defined because it will influence all the decisions you make regarding your website.

Make Your Web Site Simple without Compromising Design

Load times are crucial for websites, especially for those that are mobile optimized. Wireless connections have become a whole lot faster than they used to be but they still are relatively slower and more inconsistent than a wired connection. For this reason it is important to design simple websites with smaller images etc. in order to keep load times down.

This doesn't mean however that design should be compromised. A well designed website clearly has a lot of advantage over others that are more basic in nature. The key is to find a happy balance between awesome web design and practicality.

Consider a Single-column Layout

You can notice one desktop websites that links and call to action buttons tend to be all over the screen. This is fine especially when done in an organized manner but this type of design isn't that ideal for mobile websites. A single-column layout is much more preferable. It is simple, easy to use, maximizes whatever small space you have on a phone screen and makes important links easier to spot.

Typefaces

You wouldn't think it was important but not all fonts are made to be used online especially in the mobile format where the letters tend to be rather tiny. Sans Serif fonts tend to be much easier to read online. Sans serif fonts are defined as type fonts that look quite contemporary but with decorative finishes. Sticking to fonts like this instead of experimenting with fancier ones for the sake of design will make your mobile website that much easier to navigate.

Thinking in Color

A well-thought out color scheme can go a long way in mobile websites. Good mobile web design should take colors and what they mean into consideration. Different colors communicate different things and the color scheme of your website could say a lot of different things about your website and your company. Ideally, you would choose a color scheme that is similar to your company logo or a color you would like your company to be associated with. Another thing to consider would be how these colors translate into your mobile website. Will they make fonts a lot harder to read? Will these colors make it hard for other users to use your website?


5 Things to Consider When Designing or Building Your Mobile Website

Web Design And Development

Today, PHP is one of the most popular languages used for web development. Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers globally. Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.


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Ecommerce Website Southwood Acres Connecticut

Ecommerce Website Southwood Acres Connecticut

Today, PHP is one of the most popular languages used for web development in Southwood Acres Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Southwood Acres Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Web Development

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Southwood Acres Connecticut

Ecommerce Website Development

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Affordable Web Design

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Southwood Acres Connecticut

Web Design Company

It's simple - websites nowadays attract potential customers from everywhere around the world, work 24/7 and are the best way to get informed about particular products, services or brands.
Now, there are two common scenarios for businesses nowadays:

a) a business that (still) doesn't have a website that is willing to make one
b) a business with a bad website that wants to change it - upgrade to a better one
In both scenarios, there is one inevitable question...

What's The Cost Of A Website In 2016?

In a nutshell, the website quotes have changed over the years. On top of that, the digital world has advanced to a point where not every website is the same and - which leads us to the fact that there are websites that are very expensive (ones with better features and more complex elements) and websites that are extremely cheap (simple ones).

If you are still wondering what are the standards for a great website nowadays, we are sharing a quick website features checklist that even a basic website should have:

• responsiveness (fitting to any screen, whether it's desktop or mobile)
• easy navigation
• user-friendliness
• color contrast (balanced colors)
• good SEO performance
• stellar security

The Types Of Websites And Their Costs

The cost of a website in 2016 includes one main factor: the potential complexity to develop it. That is why not every website costs the same. After all, every website is different from content to design - and there are certain levels of effort required for each feature.

Therefore, these are some of the most common small business website types you should be looking at if you are considering the first website for your business, or a website revamp to meet the latest standards.

1. A Simple, Informational Business Website

This first type is a website that is purely informational and features content that promotes the business and its products/services. It does NOT include an eCommerce feature (a shop). What it includes is:
o 3-6 pages including a blog, contact page, About Us page etc.
o social media links and feeds
o email newsletter signup
o miscellaneous features (calendar, gallery, slideshow etc.)

COST: $5000-$7000

2. A Mid-Size Informational Business Website

The second type of small business website is one that is once again primarily informational, but has slightly better features and qualities. It includes some upgrades such as:
o 10-20 pages in total including a blog, contact page, About Us page etc.
o email newsletter signup
o social media links and feeds
o minor features such as gallery, slideshow, slide bar, calendar etc.

COST: $7000-$10,000

3. A Custom (eCommerce) Business Website With Advanced Features

Basically, most of the eCommerce websites are built in a custom way. Even if it's not about having a Shop as the main feature, custom solutions take more time to be developed and therefore, their price is bigger. Some of the extra features that an eCommerce or fully custom website can have include:
o 10-20 pages in total including a blog, contact page, About Us page etc.
o a shop with 100-500 products
o logo, text content, product info and photos
o email newsletter signup
o automated email system
o social media links and feeds
o custom extra features

COST: $10,000-$40,000

Note: This is the general categorization of the most common website types. There are exceptions and solutions that can be developed additionally, such as integrated ERP solutions, customer account dashboards, live customer support, back-office systems, memberships, multi-language features, databases/directories, customized eCommerce features, additional optimization for social media or SEO, marketing services etc.

The question you most probably have after seeing the costs and making your mind, is:

'So, Why Do I Need A Website In 2016?'

A lot of businesses have scaled just because they embraced the digital space and created a stellar digital presence (a website) that let them penetrate the market in a better way and reach new customers. Being present online means being up to date with all the recent trends - but also means building authority and entering new markets.

Ultimately, the decision to skip on a website is definitely a bad choice and something that could lead to nothing but a bad future for your business. Investing in a fully-functional website, on the other hand, is the best choice you will ever make.


Trust PHP Development to Keep Pace With The World

Custom Website

Organic Insurance Agency SEO and ePublishing can offer many agencies a good long term path for in profile insurance agency leads. This is not to negate the importance of video when it comes to web content and SEO, but to ensure ePublsihing is not a forgotten component in a well orchestrated insurance agency marketing plan. Let's review a few key definitions before delving into the nuances of integrating ePublishing into an insurance lead generation plan.

  • Article Directory - A website with a collection of articles written about varied topics. Article directories, which are sometimes referred to as online magazines, publish original articles for increased exposure, website traffic and high quality backlinks for the author.

  • Organic SEO - The process of increasing website visibility in a search engine's natural (un-paid organic) search results. Web pages can leverage SEO techniques to improve relevancy and increase their likelihood of high search engine rankings (SERP). Top ranked pages receive dramatically more clicks, driving more traffic to insurance agency websites. Unlike PPC, there are no fees paid to search engines when an organic link result is clicked.

  • PPC - "Pay Per Click" is used in online advertising. PPC advertisements generate revenue each time a visitor clicks on an online ad. Many search engines use the pay per click model, displaying sponsored results along with other relevant results for searches. PPC can also be used by web publishers targeting specific industry niches. Every time a user clicks on a PPC ad, the advertiser is charged a fee, which can range from pennies to tens of dollars.

  • ePublishing - Electronic publishing or digital publishing is often referred to as ePublishing. This includes the digital publication of e-books, electronic articles, digital libraries and catalogues. Today, many types of distribution via the Internet is often associated with electronic publishing. For the purposes of this article, ePublishing can be thought of as a method to electronically distribute industry relevant content to help increase quality website traffic, backlinks and improved organic SEO for the purposes of generating increased insurance agency leads.

  • Keywords - Words or phrases used to identify and describe content (these can be external or actually embedded in the content). Keywords can be used to describe images, documents, database records, and Web pages. Search engines index keywords to identify content and return relevant results for searches.

  • Long Tail Keywords - A type of keyword phrase with three to five words in the phrase. Long tail keywords are used when a web searcher is looking for something specific. Insurance phrases like Restaurant Business Interruption Insurance, New York Owner Operator Insurance, Virginia Motorcoach Insurance and Mid Atlantic PPACA Compliance are all examples of long tail keyword phrases. Though the number of searches for long tail keywords is less than broader keyword phrases, they can produce high quality website traffic for insurance agents.

  • eMarketing - For the purposes of this article, eMarketing is used as an example of outbound digital marketing and content distribution as opposed to inbound oriented methods such as ePublishing, organic SEO and PPC campaigns.

  • Backlinks - Backlinks, which are incoming (inbound) links to a website or web page. Simply stated a backlink is any link received by a web page, directory, website from another web node. At one time, the quantity of backlinks was preeminent in SEO strategies, but due to a series of search engine algorithm shifts, the quality and relevancy of backlinks is far more important than quantity.

There are faster methods to produce insurance agency leads than organic SEO and ePublshing. For example, PPC campaigns (Pay Per Click Ads) can produce quicker results, though PPC requires care and constant feeding with regard to both time and money. Organic Insurance Agency SEO and ePublishing isn't likely to produce leads as quickly as an integrated eMarketing and appointment setting campaigns, but over the long term, can positively augment other marketing initiatives and produce an impressive number of in profile leads. Insurance agents might ponder the correlation between ePublishing and insurance agency SEO. After all, ePublishing itself can yield good dividends, anywhere from hundreds to thousands of views predicated upon the topic. And once an article is published, the article can continue to attract readers for months or even years. ePublishing and SEO should be tightly integrated into a comprehensive insurance agency long tail keyword analysis. After all, ePublished articles should be keyword rich and SEO optimized for tags. Backlinks should target optimized website pages, or customized landing pages to optimize calls to action applicable to the content of the ePublished articles. This should result in a win-win, producing highly relevant content and a high quality back link from a trusted article directory, online magazine, industry blog or ePublishing platform.

How many prospects might view a given insurance agency article? That depends on how specialized the topic and the marketing distribution methodology around the article. For example, a niche oriented insurance article pertaining to restaurant insurance, construction insurance or trucking insurance might yield 50, 100 or 200 views. However, if the topic is timely, pithy and relevant, such as "How To Ensure PPACA Compliance For Your Next Renewal, or Experience Mod Factors And The Impact On Your Restaurant Insurance Rates, or "Owner Operator Insurance 101 - What A Driver Needs To Know", these types articles can attract thousands of readers, and continue to attract readers even after marketing campaigns have subsided. So, next time you're agency is thinking about web marketing and insurance SEO, consider ePulishing as a valued vehicle in your keyword rich content distribution strategy. An integrated strategy works best, though with limited time and budget, insurance agents should focus on the best possible ROI driven lead generation approach.


Trust PHP Development to Keep Pace With The World

Dynamic Website Design

So you need a website? In this article we take a look at how to find a good web designer.

o Cost- Since 80% of people are now researching products or services on the Internet you need to ensure you put your best foot forward. Good web designers who know search engine optimization are not cheap. Invest in a good designer and you will not be disappointed.

o SEO- While looking for the best web designer make sure that they have a person or department on staff that understands search engine optimization (SEO) best practices. SEO is the process of optimizing your site so that it doesn't get buried in the millions of available sites just like yours on the internet. Make sure they have a strong SEO department and that they apply SEO to all pages as well as the site's information architecture.

o XTML and CSS- Ensure that your web designer knows how to use and does use valid XTML and CSS to create the site. This will ensure your site looks the same across different browsers.

o Flash- The flashing pictures and or text that you find on many sites may seem like a great way to attract attention, however, Flash sites typically do not rank well in the search engines.

o User-Friendly- Another attribute of a good web designer is their concern for the user experience. You want to ensure that the design is easy to navigate and appealing to the eye. Websites must be simple. Prospective clients will only spend a few seconds trying to figure out your website.

We hope you remember these tips when you select your next web designer.


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Simple Website Design Waterford Connecticut

Simple Website Design Waterford Connecticut

Today, PHP is one of the most popular languages used for web development in Waterford Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Waterford Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Ecommerce Website Development

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Waterford Connecticut

Ecommerce Website Development

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Best Website Developers

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Waterford Connecticut

Web Designer Developer

How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important insurance marketing initiatives or actually accomplishing these tasks? Are your marketing efforts yielding the results you seek, and are you measuring the campaigns to determine ROI? Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your web marketing grade.

___ Insurance Agency Emarketing - Your agency utilizes professional e-marketing campaigns offering a monthly webinar, newsletter or case studies and has developed substantial opt in email list (5,000+). You closely follow CAN-SPAM regulations and measure the efficacy of each campaign. You have no spam complaints and honor opt-out requests immediately.

___ Insurance Agency Website - You have an up to date website, attractive, easy to navigate, browser compatible with compelling and sticky content. Social media icons are prominent and link to your social media venues.

___ Agency Blog - Your agency provides at least one blog, prominently displayed on your website, with 2-3 postings each week. Extra credit if you're adding images to your blog postings.

___ Agency Video - Your agency has invested in website video vignettes, providing information about your value proposition, products and services. This video is leveraged on your website and blog (insurance agency vlog).

___ YouTube - You have created a YouTube channel leveraging the website video mentioned previously, and are working on expanding views of this channel.

___ Insurance Agency Social Media Marketing - Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to expand your insurance agency web marketing reach. Extra credit if you have standardized your employee profiles on LinkedIn and have created a professional company page on both LinkedIn and Facebook.

___ Agency Webinars - You have created a professional webinar series for your prospects (and clients) and have established a following where you receive 50 - 500 registrants per webinar.

___ Client Testimonials - You have professionally branded client testimonial PDFs, describing how your insurance agency improved service, coverages or solved a unique problem for a multiple accounts. Extra credit if you have both written (PDF) and video testimonials and have added them to a private or public area of your website.

___ Value Proposition, Elevator Pitch & Telemarketing Pitch - Your agency has vetted all three versions of these pitches, published them across your agency and practices them periodically at sales meetings and company meetings. These are refined and polished over time as your agency and the marketplace continually change. And, of course, the value proposition is the theme of your insurance agency website, prominently displayed on your Home Page.

___ Collateral - This is actually eCollateral, electronic fulfillment that can be printed on demand if needed. This eCollateral is professional, branded and conveys your value proposition and services. It is used for email information requests and for producers as they work their respective pipelines. eCollateral is critical for lead response and professional lead handling.

___ SEO - Your insurance SEO long tail keyword analysis is complete and your website has been professionally optimized. Your insurance agency appears prominently in organic search results (SERPS).

Now it's time to determine your grade. There are 11 insurance agency marketing initiatives listed above. When we refer to "ongoing" initiatives in the grading, it means that your agency is providing an ongoing monthly webinar series or biweekly e-marketing campaigns for example, not simply one or two of these campaigns per year. Here is your grading criteria:

Web Marketing Report Card

A - 10 or more of these are completed and ongoing. Congratulations, you're a top web marketing agency and are well on your way to creating an enviable marketing foundation.

B - 8 or 9 are completed and ongoing. Great job, you are moving your agency toward the creation of a powerful web marketing machine. If video or SEO is a missing item, tackle this quickly, these initiatives offer great marketing value to agencies.

C - 7 are completed and ongoing. You receive a passing grade, but there is important work to be done.

D - 6 are completed and ongoing. About half of these web marketing initiatives are in need of attention - and your agency should find a path to tackle these as quickly as possible.

F - 5 or less of these are completed and ongoing. The web marketing train has left the station, and you are not aboard. Determine which of these open initiatives can be done quickly, assign them to a competent internal source (or outsource that function) and move forward. Social media and SEO often work in tandem and you can move from an "F" to a "B" for example, very quickly.

Many agents and brokers lack the internal resources and expertise to accomplish these initiatives. Even if the tools are available, they often lack the knowledge to properly use them. In these cases, agents and brokers can opt to outsource these types of tasks to a competent insurance agency marketing firm


How Long Does it Take For My Website to Go Live?

Best Website Developers

Today, PHP is one of the most popular languages used for web development. Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers globally. Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.


How Long Does it Take For My Website to Go Live?

Affordable Web Design

Did you know an average consumer in India spends around 8 to 10 hours per day on their smartphones which surpasses the time spent on TV or any other media?!

While this time is getting increased even as you are read this, most brands think that getting a mobile app created for their business will fetch them desired results. But, unfortunately, the game isn't that easy.

Is the app good enough to break the whole clutter of mobile apps and make space for itself? Is it equipped with a special factor that'll keep the audiences glued to it? These are some crucial questions that most of themobile app development agencies forget to ask their clients. A smart agency would always ensure that you have answers for these before you opt for mobile app creation for your business. The business of app marketing has come to a point where a new app is released every single day. To stand out, a brand must be clear about its USPs and how their app would reflect the same.

Hike, an Indian messaging app that went global and won the hearts worldwide is a classic example of a mobile app that made its space through unique propositions. Achieving large scale usage all over the world is something that every app wants to achieve, and in 2012 Hike took the road for achieving it.

Though people today are crushing over WhatsApp, Hike is till date a better option when it comes to connecting with friends and family overseas. Just go through the list of features Hike provides (and WhatsApp doesn't) and you would get our point!

  • The concept of stickers was introduced by Hike and it still rules it
  • Sending messages to offline users is only available in Hike
  • An option to hide each conversation with the help of hidden mode, a feature still not available in WhatsApp
  • Presence of referral rewards
  • A theme for every conversation
  • Stories that remains surfaced for 48 hours (its 24 hours in WhatsApp)
With these unique features Hike has been able to maintain a global appeal. Like Hike, every company should think - what purposes it seeks to serve through an app, what are the pain areas of its target audience that an app would resolve, does that resolution come from an app necessarily or is there another route that is available. Once answers for these questions are clear, the company can opt for mobile app development for its business/services/products.

So now that you have decided to design a mobile app for your business, here are few things that must be kept in mind.

  • Decide the purpose of the app - is it for information, is it an extension of your service to the consumer; or a way to connect back to the organization?
  • Give mobile users a reason to continually open the app by providing timely, relevant information.
  • If you want the app to connect back to your business, figure out what connection that should be.
  • Set up tracking mechanisms to determine how to follow up with consumers.


Freelance Web Development Connecticut

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Freelance Web Design Royal Palm Beach Connecticut

Freelance Web Design Royal Palm Beach Connecticut

Today, PHP is one of the most popular languages used for web development in Royal Palm Beach Connecticut . Categorized as a server-side scripting language, PHP stands opposed to JavaScript that is a preferred language on the client side. There are innumerous benefits of PHP development despite the fact that almost all web languages have its individual limitations.

There are multiple reasons behind the wide acceptance of PHP among the web developers in Royal Palm Beach Connecticut also globally . Here are some of the most relevant reasons listed in the following clarifying the wide acceptance if PHP development in the field of web development.

Website Design Services

Dynamic Web Pages

Smart web developers smartly utilize the opportunity of creating eye-catching as well as dynamic web pages per the industry standards. It is one of the most appreciated free open sources supporting general databases such as MySQL, Oracle and so on along with matching with Linux and MySQL as well. Talented web developers know how to create attractive web pages to ensure great ROI to the clients by dragging the attention of more users.

Easy to Learn Web Development by Professional Web Development Company in Royal Palm Beach Connecticut

Freelance Web Design

In the midst of so many useful languages, the beginners are recommended to learn the fundamentals of PHP development. Compared to the other languages, PHP is can be learned easily for the logical syntax and the command functions elaborating what exactly they do. Those who are used to the syntax of C or Perl can easily get a grip of the syntax of PHP. It is easy to get the right of creating along with optimizing the application with PHP development.

Efficient Features

Apart from helping the new learners to get a quick grip on the language, PHP has the efficiency of dynamic data coordination being a short form of Hypertext Preprocessor, the server-side scripting language. Altogether, it offers great user-experience in the web applications.

Embedded into HTML-PHP is widely used for the purposes of developing and maintaining web-based applications, CMS, custom applications, developing different tools and for the chat software and so on giving a tough fight to the immediate competitors Java, .Net, and many others. PHP development is also very useful during the open source development such as Joomla development, WordPress development, Magento development, Zen Cart development, OsCommerce development, and many others.

Web Design Company

E-Commerce Solutions

This is the era of e-commerce business. People globally are in love with shopping online and growing their interests over using the payment portals for paying their bills online. PHP E-commerce solutions are widely used by the web developers nowadays for boosting the online stores. The portals are also created with PHP. Maximum developers prefer using PHP platform while developing portals for both small to large online businesses like B2C or B2B etc. If a website owner or an online e-store owner decides to customize the web applications or customize the features- they need an expert PHP developer that can do the job flawlessly.

These are some of the most significant reasons for which most website owners and web developers depend on PHP development for developing attractive, user-friendly, speedy, and secured websites.

Reasons Behind The Wide Acceptance Of Web Development Company in Royal Palm Beach Connecticut

Ecommerce Website

So you need a website? In this article we take a look at how to find a good web designer.

o Cost- Since 80% of people are now researching products or services on the Internet you need to ensure you put your best foot forward. Good web designers who know search engine optimization are not cheap. Invest in a good designer and you will not be disappointed.

o SEO- While looking for the best web designer make sure that they have a person or department on staff that understands search engine optimization (SEO) best practices. SEO is the process of optimizing your site so that it doesn't get buried in the millions of available sites just like yours on the internet. Make sure they have a strong SEO department and that they apply SEO to all pages as well as the site's information architecture.

o XTML and CSS- Ensure that your web designer knows how to use and does use valid XTML and CSS to create the site. This will ensure your site looks the same across different browsers.

o Flash- The flashing pictures and or text that you find on many sites may seem like a great way to attract attention, however, Flash sites typically do not rank well in the search engines.

o User-Friendly- Another attribute of a good web designer is their concern for the user experience. You want to ensure that the design is easy to navigate and appealing to the eye. Websites must be simple. Prospective clients will only spend a few seconds trying to figure out your website.

We hope you remember these tips when you select your next web designer.


5 Things to Consider When Designing or Building Your Mobile Website

Affordable Web Design

The world today seems to be powered by the internet. It's growing and exploding at a phenomenal rate and it seems as if everyone is trying to benefit from it. So, be it individuals or businesses, going online has become a fad these days. Similarly, now websites have replaced TV and print to become the most popular way to absorb content. From knowledge to enrichment to entertainment, we turn to one or another kind of website to quench the never-ending appetite of being fed info and this has brought a lot of changes in the way the web world operates.

Earlier, websites were static in nature and users too were not sophisticated as their search for information was of mostly basic nature. Over the years, websites have gone through a massive swift and now they are less static and more dynamic in nature. And this is made possible by PHP - a server-side open source scripting language. This popular scripting language reflects the changing preferences of users in terms of accessing websites and absorbing content. It's now used in more than 8 out of ten websites in the world which clearly speaks volume about the need of dynamic websites.

At present, PHP is a key ingredient of the web and when seen in terms of popularity, it surely has an edge over others, such as ASP.NET and Ruby, in the domain. Clearly, we should understand the reasons that make this scripting language a domain leader and they reflect some more on its position in the domain. Being easy to read and simple to understand is perhaps one of major reasons of this language's every-growing popularity in the world. Unlike complex programming languages, it's easy to use, very clean, organized and eloquent, all of which makes it great for pros and beginners alike.

More so, using PHP helps you get more control over websites and this feature is not available elsewhere. Long scripts don't trouble here as it needs just a few line of code to complete the same functions for which other languages involve long scripts. Since it's an open source technology, editing things never remain a problem and its codes can be tweaked to serve a variety of purposes as well. Be it HTML, CSS or databases of any type, this scripting language is compatible with them to deliver efficiency of the highest order. Similarly, it is away from any restriction in terms of code and tag order in documents.

Further, PHP does not ask you to manage and keep an eye on the right placement of code in the document. Likewise, it's 100% free, saves businesses from buying any expensive licenses and enables economical way to build a site. And not to forget, it's has a huge community online and any issue is solved with ease and any help is just a click away. Given so many benefits associated with this scripting language, it'd be a surprise if you did not trust and hire only the best PHP development company to realize your online goals.


Mobile App Development: What Companies Don't Get

Ecommerce Website Development

How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important insurance marketing initiatives or actually accomplishing these tasks? Are your marketing efforts yielding the results you seek, and are you measuring the campaigns to determine ROI? Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your web marketing grade.

___ Insurance Agency Emarketing - Your agency utilizes professional e-marketing campaigns offering a monthly webinar, newsletter or case studies and has developed substantial opt in email list (5,000+). You closely follow CAN-SPAM regulations and measure the efficacy of each campaign. You have no spam complaints and honor opt-out requests immediately.

___ Insurance Agency Website - You have an up to date website, attractive, easy to navigate, browser compatible with compelling and sticky content. Social media icons are prominent and link to your social media venues.

___ Agency Blog - Your agency provides at least one blog, prominently displayed on your website, with 2-3 postings each week. Extra credit if you're adding images to your blog postings.

___ Agency Video - Your agency has invested in website video vignettes, providing information about your value proposition, products and services. This video is leveraged on your website and blog (insurance agency vlog).

___ YouTube - You have created a YouTube channel leveraging the website video mentioned previously, and are working on expanding views of this channel.

___ Insurance Agency Social Media Marketing - Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to expand your insurance agency web marketing reach. Extra credit if you have standardized your employee profiles on LinkedIn and have created a professional company page on both LinkedIn and Facebook.

___ Agency Webinars - You have created a professional webinar series for your prospects (and clients) and have established a following where you receive 50 - 500 registrants per webinar.

___ Client Testimonials - You have professionally branded client testimonial PDFs, describing how your insurance agency improved service, coverages or solved a unique problem for a multiple accounts. Extra credit if you have both written (PDF) and video testimonials and have added them to a private or public area of your website.

___ Value Proposition, Elevator Pitch & Telemarketing Pitch - Your agency has vetted all three versions of these pitches, published them across your agency and practices them periodically at sales meetings and company meetings. These are refined and polished over time as your agency and the marketplace continually change. And, of course, the value proposition is the theme of your insurance agency website, prominently displayed on your Home Page.

___ Collateral - This is actually eCollateral, electronic fulfillment that can be printed on demand if needed. This eCollateral is professional, branded and conveys your value proposition and services. It is used for email information requests and for producers as they work their respective pipelines. eCollateral is critical for lead response and professional lead handling.

___ SEO - Your insurance SEO long tail keyword analysis is complete and your website has been professionally optimized. Your insurance agency appears prominently in organic search results (SERPS).

Now it's time to determine your grade. There are 11 insurance agency marketing initiatives listed above. When we refer to "ongoing" initiatives in the grading, it means that your agency is providing an ongoing monthly webinar series or biweekly e-marketing campaigns for example, not simply one or two of these campaigns per year. Here is your grading criteria:

Web Marketing Report Card

A - 10 or more of these are completed and ongoing. Congratulations, you're a top web marketing agency and are well on your way to creating an enviable marketing foundation.

B - 8 or 9 are completed and ongoing. Great job, you are moving your agency toward the creation of a powerful web marketing machine. If video or SEO is a missing item, tackle this quickly, these initiatives offer great marketing value to agencies.

C - 7 are completed and ongoing. You receive a passing grade, but there is important work to be done.

D - 6 are completed and ongoing. About half of these web marketing initiatives are in need of attention - and your agency should find a path to tackle these as quickly as possible.

F - 5 or less of these are completed and ongoing. The web marketing train has left the station, and you are not aboard. Determine which of these open initiatives can be done quickly, assign them to a competent internal source (or outsource that function) and move forward. Social media and SEO often work in tandem and you can move from an "F" to a "B" for example, very quickly.

Many agents and brokers lack the internal resources and expertise to accomplish these initiatives. Even if the tools are available, they often lack the knowledge to properly use them. In these cases, agents and brokers can opt to outsource these types of tasks to a competent insurance agency marketing firm


Freelance Web Development Connecticut

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